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I was first elected to Northampton Borough council in 1995, re-elected in 1999, 2003, 2007 (when the Lib Dems took control of the council for the first time) but I lost my seat in 2011. Americans with Disabilities Act (ADA) compliance. Specializes In: Paid advertising, B2B and B2C campaigns, content marketing. Keyword research allows you to discover the keywords and phrases people use to find your site online. Rug Doctor Lemon Carpet detergent, 4L. Impression is a PPC agency with offices in Nottingham and London. I have extensive experience in digital marketing, starting with my role as a Marketing Executive at VFS Global. The average costs for PPC are $2. PPC advertising is composed of several steps. PPC allows you to bid on the keywords you want to trigger your ads. Advertisers can measure their marketing efforts’ effectiveness in four ways. And by PPC, meaning pay-per-click advertising, which most commonly refers to Google Ads, or sometimes Microsoft Advertising. 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